How long have you
been producing content for your brand? Is it really making difference for your
website or helping to generate leads? Regaining attention of your target
audience is impossible to an extent, but it’s not tough and highly effective
for marketing. Content remarketing provides a brilliant platform to rebound the
visitors into the leads and increase the repeat visitor rates.
A majority of
online companies have put their efforts in remarketing the aiming tools and
techniques to regain the lost potential customers. There are a lot of PPC marketing Dubai companies to
provide comprehensive solution for a strong marketing strategy. You can connect
with the target audience either by providing them ‘Click’ on Ad or Sign up for
newsletter.
However, to
achieve remarketing strategies you need to execute essential points’ for
effective results:
1. Identify your audiences for remarketing
The first and the
foremost step in remarking strategy is to define your audience you want to
target with the business. Create different groups how the audience gets engaged
with the brand, like dividing them who visits your blog, specific website page,
or more. Make sure you create Ad using PPC advertising Dubai to outreach specific audience.
Build a
remarketing list in Google AdWords to specify the visitors to include or
exclude from the target audience. Section your target audience from the user's
list to which you’ll allow displaying the different Ads. You can easily
identify the more valuable visitors, such as:
- One who visits your blogs is less valuable.
- One who goes through product pages and tags is more valuable visitor.
2. Membership duration
Nothing is
available for free and don’t be generous to offer lifetime membership for free.
Set duration for some basic days and engage your users with the Ads. It helps
to test and optimize the number of active users to find out the logic that
works for audience and time taken to convert them.
3. Google display network (GDN)
It’s easy to start
remarketing strategy using GDN because it provides 2 million network features,
which includes YouTube and Gmail. Create Ads and position them on your blogs,
new websites, niche sites, or on relevant pages you wish to offer. GDN provides
various formats to choose, such as text, video Ads, images, and Mobile Ads.
Draw a plan to strategize your content using GDN to engage the audience with
your brand.
4. Advanced remarketing
It’s categorized
into two, such as:
Dynamic remarketing
Display previous
visitors Ads that contain specific products and services to review on your
sites
Remarketing List for Search Ads (RLSA)
Personalize your
search Ads campaigns for target audience and modify your bids and Ads to the
visitors when they’re searching on Google results.
Remarketing
provides a second possibility to bring back the customers to your website to
make your presence. A survey reports that 96% of customers quit the website
without converting; 70% discard shopping carts without purchasing; 49% normally
visit 4-5 websites before buying.
5. Analyze conversion path
Make sure you
understand which page on your website will result in higher possibility of
converting a user to lead. Identify which is the biggest converting page on the
website and target these pages in remarketing Ad strategy.
6. YouTube Ads
Did you know that
mobile video usage rises by 100% every year? Well, if you have a YouTube
channel then consider targeting the audience, but don’t expect the view metrics
to be high at an initial stage. That’s because your target audience would be
watching similar videos.
